Place.
Partner.
Place them
Win corporate deals
artist path development
Build authority by showing what our feedback is worth: content, live reviews and artist success stories. Grow the email list so we own a direct line to our audience.
corporate connections
Develop this strategy once Phase 1 is 80% complete.
Short clips on TikTok, IG and YouTube Shorts. Long-form video and podcast episodes.
Free lessons and the checklist turn viewers into email subscribers.
A regular email with lessons, Lunch & Listen invites and artist stories. Moves subscribers toward Patreon.
Paid tiers, community and live song reviews. Artists build skills and get feedback.
More structure and more direct time with Dawn and Beth.
Artists who are ready join the AMOM library and get pitched for sync opportunities.
The content, reviews and placements build social proof. Over time, that proof builds organizational connections (see Organizations).
Does it build talent, build proof, or bring in leads? Ask this of every artist-facing offer. If it does none of the three, cut it or fold it into something that does.
Makes artists more sync-ready: course, reviews, challenges.
Shows expertise in public: videos, placements, case studies.
Grows the list and the membership: Lunch & Listen, TikTok + IG, free checklist.
| Person | Background | Role now |
|---|---|---|
| Dawn Wisner-Johnson | 30+ years in music. Toured and recorded with Crumbacher (4 albums). About a decade at ABC Television building their in-house music library (Emmy-nominated work). | Publishing admin for a top songwriter. Music supervisor. Conference speaker. Face of the TikTok (@amatterofdawn). |
| Beth Wisner-Jahnsen | Music business + engineering at Dick Grove School of Music. Exec producing, band management, contract negotiation. | Co-leader. Business, contracts, publishing admin. |
| Miles Jahnsen | Video editor (Dreamlink, The Sync Report's Clubhouse shows). | Website, graphics, podcast editing. Music coordinator. |
| Ryan Farley | Runs Hubris Entertainment (Canadian artist grants, publishing education). | Sync agency partner with Dawn. Co-runs Lunch & Listen. |
| Offer | Price | Notes |
|---|---|---|
| Lunch & Listen | Free to attend · $10 to submit | Weekly 1-hr Zoom. Songs reviewed for sync-readiness. |
| Workshops | $20 each | Music supervision series, royalties, TikTok, publishing, grants |
| Grant Q&A | $10 | 1 hr with Ryan |
| 5-week sync class | $100 (shown on sale for $50) | 90-min Zoom sessions with Dawn & Beth |
| Consultation | $90 / hr · $80 repeat | Sync strategy, contracts, PROs, royalties |
| Office Hours w/ Dawn | $15 / 15 min | |
| Patreon "amom Insider" | 5 tiers: $8 · $12 · $20 · $25 · $50 /mo | Lunch & Listen reviews, workshops, replays, network |
| B2B services | "Hourly and project based," no prices | Supervision, clearance, publishing admin, sync library, contract review, catalog organization, event production |
| Sync catalog | Commission TBD | "One stop," 100% master + publishing pre-cleared |
| Management (Take 2 Productions) | — | Artist management. Unclear if still active. |
- Real credibility: network TV library, active supervisor, active publishing admin
- A weekly live show with a community that already shows up
- Both sides of sync: they teach artists AND place music
- In-house editor for video
- Underpriced: most offers are $10–$20
- Too many small offers, no clear "next step"
- Podcast dormant since 2020
- B2B services hidden: no prices, no dedicated pages (Phase 2)
- Website SEO problems (see SEO)
| Layer | What it earns | What else it does |
|---|---|---|
| Free tier + contests | Nothing directly, on purpose | Lead gen + spotting talent |
| Member + Pro tiers, course, audits | Significant, recurring income | Develops placement-ready artists |
| Sync placements | Commission per placement | Track record |
| Corporate relationships Add-on | Large, recurring deals | Parked. See Organizations |
Our 1:1 time is underpriced. A $90 hour or a $15 office-hours slot with a network-TV veteran is priced like a hobby service. Volume can't fix that. There are only so many hours.
Free, Member (~$30–35/mo) and Pro (~$99/mo). Full details on Online Community.
One-time purchases, open to anyone. Each one leads toward a membership.
| Offer | Old price | New price | Leads to |
|---|---|---|---|
| Single song review First purchase | $10 Lunch & Listen submission | ~$25 | Member |
| Sync-Ready course: 5-week live cohort + replays + a priority review | $100 (on sale for $50) | $397–$497 | Pro (included in Pro) |
| Sync Pitch Audit: 5 songs, metadata, splits and a pitch plan, by recorded video | New offer | $197 | Consult package |
| 1:1 strategy consult · 3-session package | $90/hr · $80 repeat · $15 office hours | $150/hr · $397 for 3 | Pro |
- $20 one-off workshops Fold in: make them membership perks. Sell replays only as a bundle ($47–$67 per topic)
- $15 Office Hours Retire: chops up Dawn's calendar. Replace with the monthly member Q&A
- $10 Grant Q&A Fold in: becomes part of a "Grants" replay bundle
- The $50 "sale" on the class Retire: permanent discounts train buyers to wait
Free: little to no access, some education. Member: more access, more education. Pro: full access. Library Artist: placement-ready, graduated out of paying.
- Sync 101 starter lessons + the checklist
- Monthly music industry update
- Read and comment on community posts
- Watch Lunch & Listen once a month (no submissions, no Q&A)
- Weekly free brief contest
- Monthly open contest
- No direct access to Dawn
- Everything in Free
- Every Lunch & Listen, live
- 1 song reviewed live per month + Q&A
- Weekly paid brief challenge
- Full lesson library, workshop replays, templates
- Live workshops
- Members-only chat
- Monthly group Q&A with Dawn and Beth
- 15% off consults and classes
- Everything in Member
- Limited seats
- Pitch track: songs that pass our review are considered for real briefs
- Personal sync plan, updated quarterly
- Monthly 30-min 1:1 with Dawn or Beth
- In-depth video feedback on 2 songs a month
- Metadata and delivery check before pitching
- Monthly Pro-only small group
- Sync-Ready course included
- Graduates to Library Artist once placement-ready
- Placement-ready, with songs ready to be pitched
- Songs join the AMOM library and are pitched for real briefs
- Keeps full Pro access at no cost
- We earn through placement commission
Skool is easier to monetize. Courses, paid tiers and the community sit in one place, so each level unlocks more to pay for. And it keeps more of every payment.
| Skool Recommended | Patreon | |
|---|---|---|
| Built for | Courses, community and levels in one place | Memberships and posts. Not a course platform. |
| Timing | Launch with the relaunch: one change, not two | Rebuild the new tiers here |
| Fees at 100 paid members | ~$250/mo | ~$550/mo |
| Switching | All 55 patrons re-join. Founding-member pricing keeps them. | No migration |
- Weekly Lunch & Listen: full details on Lunch & Listen.
- Monthly member Q&A: replaces paid office hours
- Member wins: share placements and releases. Doubles as proof.
- Brief contests: see below.
Each contest is a mock sync brief, the kind a music supervisor would send. Artists submit a song that fits, and the best fit wins, judged live at Lunch & Listen.
Brief drops Monday, entries close Thursday, judged Friday. One song per artist, with full ownership or signed splits.
Live review at Lunch & Listen
Pitch priority, a coaching hour or a free month
Live review, a YouTube feature and a free month. Adds $100–$250 cash at 100+ paid members.
Lifetime membership
Musicians who didn't know sync is a career path. They have finished songs and no idea those songs could earn them money in TV, film or ads.
More seasoned musicians who know sync exists. They need structure, honest feedback and a real path to being pitched.
| Audience | What they want | What worries them | Where they are | First step we offer |
|---|---|---|---|---|
| Experienced sync-ers | Placements and feedback they can trust | Pay-to-pitch scams, wasted money | YouTube, TikTok, songwriter groups | Free tier: watch Lunch & Listen + weekly free brief |
| Sync beginners | Income from music they already made | "This isn't for someone like me" | TikTok, IG, YouTube Shorts | Free Sync 101 starter + checklist |
What the artist side can earn at 900 paid members (800 Member + 100 Pro).
| Source | How | Per year |
|---|---|---|
| Memberships | 800 Member × $33 + 100 Pro × $99, monthly | ~$436K |
| Sync-Ready course | 3 cohorts × 40 students × ~$447 | ~$54K |
| À la carte | Single reviews, audits, 1:1 consults | ~$60K |
| Placement commissions Estimate | From Library Artists | ~$50K |
| Artist side total | ~$600K |
Yearly artist-side revenue as paid membership grows.
| Step | Starting target |
|---|---|
| Viewer → email subscriber | 2–5% of viewers who see the offer |
| Email subscriber → free tier | ~20% of subscribers |
| Free tier → Member | ~5–10% of free members |
| Member → Pro | ~10–15% of Members |
| Source | How | Per year |
|---|---|---|
| Organizations Phase 2 | ~8 supervision projects, ~25 clearance projects, 3 retainers | ~$300K |
| Annual conference | Virtual or small in-person event, ~150 attendees × ~$75 | ~$10–15K |
- Income from memberships, courses, coaching and placements
- Paid members, and the share of free members who upgrade
- Monthly cancellations
- Artists who graduate to Library Artist
- Speaking invitations
- Music supervision opportunities (Phase 2)
How people come in. Each one gets an email and leads to the free tier.
Posting rhythm: 2+ short clips a week on TikTok, Reels and Shorts, and 1 long-form YouTube video a week.
Free downloads and videos that entry funnels offer in exchange for an email. Every link goes to one sign-up page and one email tool.
| Piece | Type | Already exists? |
|---|---|---|
| Sync-Ready Checklist | 1-page PDF | New, quick to make |
| Metadata & Song Delivery Form | Yes, on Patreon now | |
| Collecting Your Royalties guide | Yes, from the publishing workshop | |
| Split sheet template | Fillable PDF | New, simple |
| Pitch email template | New, simple | |
| Music conference prep guide | Yes, from the Terry Gorka workshop | |
| Sync 101 video series | 4–5 short videos | Yes, cut from podcast episodes and the All Things Sync class |
How people move up once they're in. Each journey ends with a clear next step.
1. Welcome series, first 7 days, for everyone. Email 1 asks "Have you had a sync placement yet?" and sorts them into a track.
| Day | Job | |
|---|---|---|
| 0 | Here's your checklist | Deliver fast + the sorting question |
| 1 | From ABC's music library to you | Dawn and Beth's story. Credibility. |
| 3 | The #1 reason songs get passed on | A quick win + a link to a video |
| 5 | Watch Lunch & Listen free | Invite to the free tier + the weekly free brief |
| 7 | Join the community | Free tier sign-up |
2. Two tracks after the welcome:
"Is Sync For Me?" One lesson a day, then the free tier invite.
Metadata mistakes, pitching tips and review clips, then watch Lunch & Listen free.
3. Trigger emails, sent when someone takes an action:
| When someone… | |
|---|---|
| Watches a free Lunch & Listen | "Want your song reviewed? Become a Member." |
| Enters a free brief | Their results + the Member offer |
| Wins a contest | Their prize + what Member includes |
| Buys a single review | A review recap + the Member offer, review price credited |
| Members: submits every month or finishes the course | A personal Pro invite |
| Tries to cancel | Offer a pause instead |
| Cancels | A win-back email at 30 days |
4. The regular email, every week or two: one lesson, the next Lunch & Listen, one artist story.
5. Launch sequences when a course cohort opens: 3–4 emails over a week, with an early-bird deadline.
Every Friday, 11am PT, 1 hour, on Zoom. Recorded for the replay library and for YouTube highlights.
| Who | Watch live | Song reviewed | Ask questions | Replays |
|---|---|---|---|---|
| Non-member | No | Buy a single review (~$25), reviewed live at the next session | No | No |
| Free | Once a month | By winning a contest (see Earn Your Way In) | No | No |
| Member | Every week | 1 song a month, live | Yes | Yes |
| Pro | Every week | 1 song a month live, first in the queue, plus 2 video reviews by email | Yes | Yes |
| Library Artist | Every week | Same as Pro, at no cost | Yes | Yes |
Free members can't submit songs, but they can earn a spot by engaging and winning contests.
- Win the weekly free brief: your song is reviewed live at the next Lunch & Listen.
- Win the monthly open contest: a live review, a YouTube feature and a free month of Member.
- Stand out in the free community by showing up, posting and entering briefs. Dawn and Beth can invite active members to take part.
Quick news, then the brief for the coming week.
The free brief winner and the paid challenge winner, with why they won.
Reviewed in queue order. The feedback is the lesson for everyone watching.
Sync, contracts, PROs, royalties.
Free viewers get the Member offer. Members get the Pro or course offer.
About 6–8 songs fit in an hour. When there are more, this is the order:
- 1. Contest winners
- 2. Pro members and Library Artists
- 3. Single-review purchases
- 4. Members, in the order they submitted
Songs that don't fit roll to the next week, first in line.
- Day 1: hide the "Copy of Consultation" page
- SEO cleanup: drafts, slugs, titles, descriptions, Search Console
- Retitle all 20 YouTube videos; build 4 playlists
- Add YouTube consent to the Lunch & Listen form
- Answer the open questions; lock new prices
- Build the Sync-Ready Checklist + welcome emails
- Weekly long-form video starts (Lunch & Listen highlights first)
- Relaunch membership at new price; founding offer for current patrons
- Write challenge rules; run the first Weekly Sync Brief Challenge
- Guest workshops at 2 songwriter or producer communities
- Start artist outreach: 10/week
- First Sync-Ready cohort at the new price
- Launch the Sync Pitch Audit
- First guide page: "How to Get Your Music in TV & Film"
- Review data: which videos drive signups → make more of those
- When the signs on Organizations are met: discovery call on their B2B work
- Then build the corporate plan
- The artist growth path is 80% developed and launched
- Patreon has grown 80% (55 → about 100 members)
- Our placements are public: credits and case studies published where organizations can find them
145 videos · ~101 likes per video
70 posts · bio says "Music Business Consultation"
20 public videos, all old podcast episodes · ~112 views each · best: 499
22 posts · 5 tiers · one $7 workshop sold separately
18 episodes
No free offer. Lunch & Listen link goes to the homepage.