BLOOM Your Brand
Develop.
Place.
Partner.
Grow artists
Place them
Win corporate deals
Idea Spotlight
The artist side should be built to be a significant money-maker, but its main job is to develop talent and prove expertise in public. The corporate side and the artist side should prove equally strong.
The Business Goal
Grow artists. Then place them with partners who trust AMOM.
Part 1
Grow musicians

Get artists ready for film and TV: the music, the metadata, the business side.

Part 2
Build corporate relationships

Earn the trust of networks, studios and brands, so artists who are ready have real places to land.

Why grow in public? Every video, review and placement shows the industry they know what they're doing. That track record opens doors to corporate relationships: networks, studios, production companies, agencies, brands. That's a second major revenue stream, alongside the artist side.

Standard To Live By
Does it build talent, build proof, or bring in leads?

Ask this of every artist-facing offer. If it does none of the three, cut it or fold it into something that does.

Test 1
Builds talent

Makes artists more sync-ready: course, reviews, challenges.

Test 2
Builds proof

Shows expertise in public: videos, placements, case studies.

Test 3
Brings in leads

Grows the list and the membership: Lunch & Listen, TikTok + IG, free checklist.

How It All Connects
1 · Attract
YouTube + SEO + Social

Sync explainers and Lunch & Listen reviews bring artists in.

2 · Develop
Lunch & Listen → Membership → Course

Artists get sync-ready. Their fees fund the work.

3 · Place
Sync Catalog

The most ready artists join the catalog and get pitched.

4 · Prove
Show The Work

Placements, reviews and case studies, all visible to the industry.

5 · Partner · Phase 2
Corporate Relationships

Proof + a ready catalog win ongoing deals. Those deals need more ready artists, which sends you back to step 1.

Every Piece Has One Job
PieceIts real job
Lunch & Listen Lead genBring in new artists. Spot the good ones. Turn submitters into members.
YouTube, SEO, socialShows they know their stuff, to artists and to corporate buyers watching
TikTok + IG Lead genTurns viewers into email subscribers with the free checklist
Membership + courseDevelop artists until they're placement-ready. Steady income to fund the business.
Weekly Sync Brief ChallengeKeeps members active. Trains them on real briefs. Spots catalog talent.
Sync catalogA pool of ready, pre-cleared songs corporate partners can count on
Placements + case studiesThe track record that wins corporate deals
Corporate relationships Phase 2The meaningful, lucrative work, parked for now (Phase 2: B2B)
How to read this portal
Identity is what we found. Monetization Plan is the money plan. SEO, YouTube and Social get them seen. Phase 2: B2B holds parked ideas. Anything tagged TBD needs an answer from the client (see Open Questions).
YouTube
140
subscribers · 20 videos, mostly 2020 podcast episodes
Patreon
55
members · 22 posts · from $8/mo
Podcast
18
episodes · last one Dec 2020 · 5.0★ (8 ratings)
Live show
Weekly
Lunch & Listen on Zoom. Their strongest asset
The Team
PersonBackgroundRole now
Dawn Wisner-Johnson30+ years in music. Toured and recorded with Crumbacher (4 albums). About a decade at ABC Television building their in-house music library (Emmy-nominated work).Publishing admin for a top songwriter. Music supervisor. Conference speaker. Face of the TikTok (@amatterofdawn).
Beth Wisner-JahnsenMusic business + engineering at Dick Grove School of Music. Exec producing, band management, contract negotiation.Co-leader. Business, contracts, publishing admin.
Miles JahnsenVideo editor (Dreamlink, The Sync Report's Clubhouse shows).Website, graphics, podcast editing. Music coordinator.
Ryan FarleyRuns Hubris Entertainment (Canadian artist grants, publishing education).Sync agency partner with Dawn. Co-runs Lunch & Listen.

Key asset: they have an in-house video editor (Miles). That makes the YouTube plan realistic.

What They Sell Today
OfferPriceNotes
Lunch & ListenFree to attend · $10 to submitWeekly 1-hr Zoom. Songs reviewed for sync-readiness.
Workshops$20 eachMusic supervision series, royalties, TikTok, publishing, grants
Grant Q&A$101 hr with Ryan
5-week sync class$100 (shown on sale for $50)90-min Zoom sessions with Dawn & Beth
Consultation$90 / hr · $80 repeatSync strategy, contracts, PROs, royalties
Office Hours w/ Dawn$15 / 15 min
Patreon "amom Insider"From $8 · site promotes $20 tierLunch & Listen reviews, workshops, replays, network
B2B services"Hourly and project based," no pricesSupervision, clearance, publishing admin, sync library, contract review, catalog organization, event production
Sync catalogCommission TBD"One stop," 100% master + publishing pre-cleared
Management (Take 2 Productions)—Artist management. Unclear if still active.
Strengths
  • Real credibility: network TV library, active supervisor, active publishing admin
  • A weekly live show with a community that already shows up
  • Both sides of sync: they teach artists AND place music
  • In-house editor for video
Gaps
  • Underpriced: most offers are $10–$20
  • Too many small offers, no clear "next step"
  • Podcast dormant since 2020
  • B2B services hidden: no prices, no dedicated pages (Phase 2)
  • Website SEO problems (see SEO)
Sources: amatterofmusic.com (home, about, consulting, classes, booking pages, sitemap), Patreon, Apple Podcasts, YouTube channel, Sync Summit speaker bio. Checked Oct 14, 2026.
Money
  • Revenue by line: rough split: education vs. consulting vs. B2B services vs. sync commissions
  • Goal: monthly revenue target, and which line they most want to grow
  • Sync catalog split: commission %, catalog size, recent placements
Audience
  • Lunch & Listen numbers: average attendees, submissions per week
  • Email list: size and platform (Wix? other?)
  • Patreon tiers: what each tier costs and includes
  • Placements we can name publicly: for case studies
Capacity & Scope
  • Hours per week Dawn, Beth, Miles and Ryan can give to content
  • Is Take 2 Productions (management) still active?
  • Where are they based? PST times + SoCal schools suggest Southern California. Confirm
  • Canada / grants: is Ryan's grant work a market to grow?
Branding: not in scope
This portal uses a neutral placeholder design. It does not use their branding.
Where The Money Comes From
LayerWhat it earnsWhat else it does
Lunch & ListenVery little, on purposeLead gen + spotting talent
Membership, course, auditsSignificant, recurring incomeDevelops placement-ready artists
Sync placementsCommission per placementTrack record
Corporate relationships Phase 2Large, recurring dealsParked. See Phase 2: B2B
The Problem In One Line

Their 1:1 time is underpriced. A $90 hour or a $15 office-hours slot with a network-TV veteran is priced like a hobby service. Volume can't fix that. There are only so many hours.

Group formats like Lunch & Listen are different. One hour serves many people, so a low price is fine there. Its job is lead gen, not revenue.

Artist Offers, Low To High
LevelOfferPriceNext step it leads to
FreeYouTube, podcast, Lunch & Listen (attend), "Sync-Ready Checklist" download$0Join email list → submit a song
Entry Lead genLunch & Listen submission. Capped public slots each week. Members get guaranteed slots.$10 (keep as is)Follow-up email: join the membership, $10 credited to month one
Recurring CoreInsider Membership: 1 submission/mo, weekly Sync Brief Challenge entry, all workshops live + replay library, monthly group Q&A$25/mo · $250/yrSignature course
Signature Best payoffSync-Ready course: 5-week live cohort + replays + a priority review$397–$497Catalog application
Packaged 1:1Sync Pitch Audit: 5 songs, metadata, splits, and a pitch plan, delivered by recorded video$197Consult package
Premium 1:1Strategy consult · 3-session package$150/hr · $397 for 3Catalog / management
TopSync Catalog: by application, for sync-ready artistsCommission on placements % TBDCase study content
Prices are starting recommendations to test, not market data. Adjust once we see their numbers.
Lunch & Listen = Lead Gen
  • Don't raise the price. +$5 a song is a few hundred dollars a year. Not worth the friction.
  • Scarcity, not price. Cap public slots. Members skip the line.
  • Every submitter gets an offer. One email after their review: join, $10 counts toward month one.
  • Track one number: % of submitters who join within 30 days.
What To Retire Or Fold In
  • $20 one-off workshops Fold in: make them membership perks. Sell replays only as a bundle ($47–$67 per topic)
  • $15 Office Hours Retire: chops up Dawn's calendar. Replace with the monthly member Q&A
  • $10 Grant Q&A Fold in: becomes part of a "Grants" replay bundle
  • The $50 "sale" on the class Retire: permanent discounts train buyers to wait
Platform Decision: Patreon

Recommendation: keep Patreon for now. Moving 55 members risks losing some. Do two things:

  • Simplify to 1–2 tiers: right now the site says $20 and Patreon says "from $8." Pick one story.
  • Revisit at ~150 members: then compare Skool or Circle (see Online Community). Patreon takes a fee on every payment.
What This Could Look Like: Illustrative
Membership
$3,750
/mo · 150 members × $25
Course
$31.8K
/yr · 4 cohorts × 20 × $397
Audits + consults
$2,000
/mo · ~6 audits + 6 hrs
Sync placements
TBD
depends on catalog split
Targets to plan around, not forecasts. Based on round numbers, not their data.
Decision needed
Which offer leads in the first 60 days: the membership or the Sync-Ready course? Pick one to push hard. The other follows. TBD
Critical: fix this week
A booking page named "Copy of Consultation" is public and listed for Google. It names a repeat client and their discount price. Hide it or delete it in Wix Bookings, today.
What We Found
IssueWhereFix
Draft pages are live and in the sitemap/test-page, /copy-of-home, /copy-of-home-wip, /home-wip, /services-basic, /copy-of-sync-class-syllabusDelete, or turn off "show in search results"
Messy URLs"All Things Sync" lives at /copy-of-classes. Others: /copy-of-classes-1, /about-us-1Rename slugs (e.g. /sync-licensing-class, /about). Wix adds redirects.
No meta descriptionsHome, Podcast, Consulting, About, ClassesWrite one for each page (template below)
Heading structurePodcast, Consulting and About have no H1. Classes has 10.One H1 per page, with the main keyword
Old event pages still liveTikTok workshops (Mar 9, Aug 3), Lunch & Listen Dec 3rdHide past events, or redirect to /lunch-and-listen
Generic page titles"Consulting | A Matter Of Music"Say what it is: "Sync & Music Business Consulting"
No content to rankNo blog or guide pagesBuild the guide pages below
Title & Description Rewrites
Before
Consulting | A Matter Of Music
(no description)
After
Sync & Music Business Consulting for Artists | A Matter of Music
1:1 help with sync strategy, contracts, PROs and royalties, from a team with network TV experience.
Before
All Things Sync | A Matter Of Music
/copy-of-classes
After
Sync Licensing Class for Songwriters | A Matter of Music
/sync-licensing-class
Before
Podcast | A Matter Of Music
After
Music Business Podcast: Sync, Royalties & Publishing | A Matter of Music
Pages To Build
Artist guide
How to Get Your Music in TV & Film

The big guide. Links to the course, Lunch & Listen and the checklist.

Artist guide
Sync Royalties & PROs Explained

ASCAP/BMI/SESAC, cue sheets, how sync pays. They already have podcast episodes on this.

Ongoing
One post per YouTube video

Embed the video + a written summary. Each video becomes a search page too.

Target Search Topics
  • Artists: how to get music in TV and film · sync licensing for independent artists · what does a music supervisor do · how to get a sync placement · metadata for sync · how sync royalties work
Search volumes not checked yet. Validate with a keyword tool before writing.
Technical Extras
  • Connect Google Search Console Do first: Wix does this from its SEO dashboard. Free. Shows what people search to find them.
  • Structured data: Event (Lunch & Listen), Course, Podcast, FAQ. Wix supports custom markup per page.
  • Image alt text: describe team photos and event graphics
Where It Stands
  • ~140 subscribers, 20 videos: mostly podcast episodes from 2020
  • Titles bury the topic: show name and episode number come first
  • Lunch & Listen and workshops are recorded but mostly go to Patreon
Four Content Formats
Format 1 · Weekly
"Is This Song Sync-Ready?"

Edited Lunch & Listen highlights. 3–4 song reviews per video. Real feedback is very watchable. Start here

Format 2 · Always relevant
Sync Explainers

One question per video: PROs, cue sheets, metadata, splits, one-stop deals. 10–15 min.

Format 3 · Monthly
Industry Interviews

Revive the podcast as video. Guests: supervisors, editors, publishers.

Format 4 · As they happen
Placement Breakdowns

"How this song landed on [show]." Proof that sells the catalog.

Critical: permission before publishing
Lunch & Listen songs belong to the artists. Add a consent checkbox to the submission form allowing the review to be posted on YouTube. Without it, they risk copyright claims and upset artists. Past recordings need permission one by one.
Fix The Titles
Before
A Matter of Music 12 - Understanding PRO's (Performing Rights Organizations) ASCAP, BMI, SESAC - Pt1
After
How ASCAP, BMI & SESAC Actually Pay You (PROs Explained)
Before
A Matter Of Music 17 - Metadata and Email Etiquette
After
The Metadata Mistakes That Kill Sync Placements

Rule: topic first. Show name goes in the description, not the title. Retitle all 20 existing videos. It's free and fast.

Every Video Gets
  • A hook in the first 30 seconds: the question, and why it matters
  • Chapters: timestamps in the description
  • A link to the free checklist: in the description and a pinned comment (trackable link)
  • An end screen pointing to the next video in its playlist
  • 3 Shorts cut from it for YouTube, TikTok and Reels
  • A blog post on the website (see SEO page)
Playlists
PlaylistWhat goes in it
Sync 101Start here: explainers in order
Royalties, PROs & PublishingMoney side of the business
Lunch & Listen ReviewsWeekly song feedback
Industry InterviewsPodcast episodes + guests
How Often + Who Does It
  • 1 long-form video per week: alternate review videos and explainers
  • 1 interview per month: published as video and audio podcast
  • Miles edits: review videos come from footage they already record, so they're the cheapest to make
What To Track
  • Click-through rate: are titles and thumbnails working?
  • Average view duration: are people staying?
  • Checklist signups from YouTube: the number that matters for revenue
Lead Gen On TikTok + IG
Every clip should give viewers a reason to hand over their email. The free Sync-Ready Checklist is the hook.
Platform Roles
PlatformHandleRole
TikTok@amatterofdawnDawn as the face. Quick sync tips + review clips. Lead gen. Primary
Instagram@amatterofmusicReels (same clips), Stories for Lunch & Listen reminders. Lead gen. Primary
YouTube Shorts—Same clips. Sends viewers to long-form.
X / Twitter@AMatterOfMusic2Low priority. Post links only.
Content Themes
Teach
Sync tips in 60 seconds

"3 things a music supervisor checks first."

Show
Review moments

The best 30 seconds of feedback from Lunch & Listen.

Prove
Placements & credits

ABC library story, client placements, wins.

Invite
Join Friday's session

Weekly Lunch & Listen call to action.

How To Collect Leads
Instagram
Comment to get it

"Comment SYNC and I'll send you the checklist." An auto-DM tool (like ManyChat) sends the link and asks for their email.

TikTok
Link in bio

Point every lead clip to the bio link. Pin a comment with the same offer. Check DM tools

Both
Live invites

Weekly "come to Friday's Lunch & Listen" posts. Signing up for the Zoom captures the email.

What Makes A Good Lead Clip
  • One problem, one fix: "Why your song got passed on in 10 seconds"
  • Ends with the offer: "the full checklist is free, comment SYNC"
  • Trackable link on every bio and DM, so we know which clips bring in emails
Weekly Rhythm
  • 3–5 short clips from that week's long-form video, at least 2 with the checklist offer
  • Lunch & Listen reminder: Stories the day before and day of
  • Say keywords out loud: TikTok and IG index speech for search
How It Fits Together
Free
Lunch & Listen (attend)

Open to all. This is how most people find them. Every session ends with an invite to join.

Paid
Insider Membership

Submissions included, replay library, monthly Q&A, member-only chat.

Platform: Now vs. Later
OptionGood forTradeoff
Patreon NowAlready has 55 members. No migration.Weak community features. Fee on each payment.
SkoolCommunity + courses + calendar in oneFlat monthly fee. Simple look.
CirclePolished, paid tiers, coursesCosts more, more setup
DiscordMusicians already use itHarder to sell inside

Revisit at ~150 members, or when the course launches. Courses + community in one place gets more valuable then.

Regular Events
  • Weekly Lunch & Listen: keep it. Add a member-only "priority review" slot.
  • Monthly member Q&A: replaces paid office hours
  • Member wins: share placements and releases. Doubles as proof.
  • Weekly Sync Brief Challenge: see below. Replaces "song of the month."
Weekly Sync Brief Challenge

Every week, members get a mock sync brief: the kind a music supervisor would send. They submit a song that fits. The best fit wins a prize, judged live at Lunch & Listen.

Why It Works
It does thisHow
Keeps members activeA reason to show up every week, so fewer cancellations
Trains artistsWriting to a brief is the core sync skill
Spots talentWinners are first in line for the catalog
Makes contentEvery challenge = one YouTube video + Shorts
Sells the membershipEntry is a member perk
How A Week Runs
Monday
Brief drops

Example: "30-second upbeat indie rock, female vocal, for a car commercial. No lyrics about driving."

Thursday
Entries close

One song per member. Must own 100% of master and publishing (or have all splits signed).

Friday
Judged live at Lunch & Listen

Dawn and the team pick a winner on air and explain why. The feedback is the lesson.

Next week
Winner spotlight

Post the winning song and the "why it won" breakdown on YouTube and social.

Prize Rotation

Rotate prizes so cash isn't every week. That keeps costs predictable and makes the big prizes feel special.

WeekPrizeReal cost to AMOM
Week 1Pitch priority: top of the list for the next fitting real brief$0 Most valuable
Week 21-hour coaching with Dawn1 hour of time
Week 3$100 cash$100
Week 4Free year of membership~$250 in lost revenue
QuarterlyChampion of champions: weekly winners face off for a lifetime membershipOngoing
Roughly $100 cash + 1 coaching hour + 1 comped membership a month. Adjust once we see entry numbers.
Judging: Published Up Front
  • Fit to the brief: mood, tempo, length, lyric rules
  • Production + mix quality: would a supervisor use it as-is?
  • Sync-ready: clean ownership, metadata, instrumental available
  • Edit-ability: clear sections, a clean ending, easy to cut
Critical: guardrails before launch
Judge on skill, never chance. Prize + chance + paid entry can make it a lottery in the eyes of the law. Skill judging with published criteria avoids that.

Write official rules: who can enter, deadlines, judging, prizes, and that entrants keep ownership of their songs. Have a lawyer glance at them, since entry is tied to a paid membership.

"Pitch priority" ≠ guaranteed placement. Say so in the rules. Over-promising here would hurt trust with artists and buyers.

Lifetime memberships add up. Keep them rare (quarterly at most).

Cash prizes may need tax reporting if one person wins a lot in a year. Ask their accountant.
What To Track
  • Entries per week: is the brief too easy or too hard?
  • New members who joined to enter: the number that pays for the prizes
  • Retention of entrants vs. non-entrants
  • Winners added to the catalog
The Artist Funnel
Step 1
Find

YouTube video, TikTok, Instagram Reel, or Google search.

Step 2
Free Checklist

"The Sync-Ready Checklist": metadata, splits, PRO registration, instrumentals, stems. Captures the email.

Step 3
Free Lunch & Listen

Email invites them to attend live this Friday.

Step 4
Join or Enroll

Membership, then the Sync-Ready course.

Welcome Emails
DayEmailJob
0Here's your checklistDeliver fast
1From ABC's music library to youDawn & Beth's story. Credibility.
3The #1 reason songs get passed onQuick win + link to a video
5Come to Lunch & ListenFree live invite
7Become an InsiderMembership offer
Critical: tracking first
Use trackable links (UTM or Bitly) on every YouTube description and post before launch. Otherwise we can't tell which videos bring in paying members.
Who To Reach
WhoMove
Past consult + class clientsPersonal invite to the membership. Founding-member price.
Songwriter groups, music schools, producer communitiesOffer a free guest workshop → link to checklist
Conferences they already speak atSpecial offer for attendees. Collect emails at every talk.
Other podcasts & YouTubersDawn as a guest: "the ex-ABC library builder"
Weekly Rhythm
  • 10 artist or community conversations / week: tracked in a simple sheet or CRM
  • Follow up twice: most replies come after the 2nd message
  • Referral reward: a free review or audit for every client sent our way

Message templates: next step

Days 1–30
Fix & Foundation
  • Day 1: hide the "Copy of Consultation" page
  • SEO cleanup: drafts, slugs, titles, descriptions, Search Console
  • Retitle all 20 YouTube videos; build 4 playlists
  • Add YouTube consent to the Lunch & Listen form
  • Answer the open questions; lock new prices
  • Build the Sync-Ready Checklist + welcome emails
Days 31–60
Launch
  • Weekly long-form video starts (Lunch & Listen highlights first)
  • Relaunch membership at new price; founding offer for current patrons
  • Write challenge rules; run the first Weekly Sync Brief Challenge
  • Guest workshops at 2 songwriter or producer communities
  • Start artist outreach: 10/week
Days 61–90
Scale
  • First Sync-Ready cohort at the new price
  • Launch the Sync Pitch Audit
  • First guide page: "How to Get Your Music in TV & Film"
  • Review data: which videos drive signups → make more of those
After 90
Phase 2: B2B Discovery
  • Discovery call on their B2B work (see Phase 2: B2B)
  • Then build the corporate plan
Status: parked
Nothing on this page is in the current plan. These are early ideas, kept so we don't lose them. They will change once we learn how their B2B work actually runs.
Why B2C First
  • It builds the track record corporate buyers want to see: placements, a strong catalog, visible expertise
  • It builds a roster of sync-ready artists to place when B2B deals come
  • It buys time to learn the B2B side properly before advising on it
What We Need To Learn First
  • Current rates: clearance, supervision, publishing admin fees
  • Who their B2B clients are today: editors, filmmakers, networks, brands?
  • How work comes in: referrals, repeat clients, conferences?
  • Deal history: what's been placed, for whom, and what it paid
  • Sync catalog: size, genres, commission split, how it's pitched
  • Dream partners: 5–10 companies they'd love a relationship with
Corporate Relationships: Draft Ideas

The goal is ongoing relationships, not one-off gigs. One-off projects get them started. Retainers and catalog deals are the goal.

RelationshipPartnerPricing model
Preferred music partner GoalProduction companies, networks, promo teamsMonthly retainer TBD
Catalog licensing dealEditors, promo departments, game studios, agenciesPer-use fees, or annual blanket deal
Music supervisionIndie film, docs, seriesProject fee → retainer for repeat clients TBD
Music clearance Easy startFilmmakers, docs, video podcasts, brandsPer project · "starting at" TBD
Publishing administrationSongwriters with active catalogs% of collections confirm current rate

What corporate buyers need to see before they commit: a track record (placements), a reliable catalog (pre-cleared, organized, easy to search), and a team that's clearly expert. The Phase 1 plan builds all three.

Why now: video podcasts and YouTube creators need sync licenses for music in video. Audio-only licenses don't cover it. Clearance work is an easy first project with new corporate clients.

B2B Funnel: Draft
Step 1
Find

Google ("music clearance for documentaries"), LinkedIn, or referral.

Step 2
Service Page

Clear process, credits, "starting at" price.

Step 3
Quote Form

Project type, number of songs, budget, deadline.

Step 4
Call → Proposal

Reply within 1 business day.

B2B Outreach: Draft
WhoMove
Video editorsDawn already supervises for editors. Ask each for 2 referrals.
Indie filmmakers & doc producersFilm festival and film school networks. LinkedIn.
Video podcasters & YouTube creators"Is your music cleared for video?" A short, helpful DM or email
Production / promo teamsSend a short catalog reel by genre
Parked From Other Pages

SEO: B2B service pages:

B2B service
Music Clearance Services

For filmmakers, docs and video podcasts. Quote form.

B2B service
Music Supervision for Indie Film

Process, past work, "starting at" price.

B2B service
Publishing Administration

What it is, who it's for, how fees work.

  • B2B: music clearance services · music clearance for documentaries · music supervisor for indie film · how to license a song for a film · music licensing for video podcasts

Social: LinkedIn:

LinkedInDawn & Beth personalB2B: reach filmmakers, editors, producers. Confirm they're active
When To Revisit

After the first 90 days, once the membership, YouTube rhythm and artist funnel are running. Start with a B2B discovery call with Dawn and Beth.