Place.
Partner.
Place them
Win corporate deals
Get artists ready for film and TV: the music, the metadata, the business side.
Earn the trust of networks, studios and brands, so artists who are ready have real places to land.
Why grow in public? Every video, review and placement shows the industry they know what they're doing. That track record opens doors to corporate relationships: networks, studios, production companies, agencies, brands. That's a second major revenue stream, alongside the artist side.
Ask this of every artist-facing offer. If it does none of the three, cut it or fold it into something that does.
Makes artists more sync-ready: course, reviews, challenges.
Shows expertise in public: videos, placements, case studies.
Grows the list and the membership: Lunch & Listen, TikTok + IG, free checklist.
Sync explainers and Lunch & Listen reviews bring artists in.
Artists get sync-ready. Their fees fund the work.
The most ready artists join the catalog and get pitched.
Placements, reviews and case studies, all visible to the industry.
Proof + a ready catalog win ongoing deals. Those deals need more ready artists, which sends you back to step 1.
| Piece | Its real job |
|---|---|
| Lunch & Listen Lead gen | Bring in new artists. Spot the good ones. Turn submitters into members. |
| YouTube, SEO, social | Shows they know their stuff, to artists and to corporate buyers watching |
| TikTok + IG Lead gen | Turns viewers into email subscribers with the free checklist |
| Membership + course | Develop artists until they're placement-ready. Steady income to fund the business. |
| Weekly Sync Brief Challenge | Keeps members active. Trains them on real briefs. Spots catalog talent. |
| Sync catalog | A pool of ready, pre-cleared songs corporate partners can count on |
| Placements + case studies | The track record that wins corporate deals |
| Corporate relationships Phase 2 | The meaningful, lucrative work, parked for now (Phase 2: B2B) |
| Person | Background | Role now |
|---|---|---|
| Dawn Wisner-Johnson | 30+ years in music. Toured and recorded with Crumbacher (4 albums). About a decade at ABC Television building their in-house music library (Emmy-nominated work). | Publishing admin for a top songwriter. Music supervisor. Conference speaker. Face of the TikTok (@amatterofdawn). |
| Beth Wisner-Jahnsen | Music business + engineering at Dick Grove School of Music. Exec producing, band management, contract negotiation. | Co-leader. Business, contracts, publishing admin. |
| Miles Jahnsen | Video editor (Dreamlink, The Sync Report's Clubhouse shows). | Website, graphics, podcast editing. Music coordinator. |
| Ryan Farley | Runs Hubris Entertainment (Canadian artist grants, publishing education). | Sync agency partner with Dawn. Co-runs Lunch & Listen. |
Key asset: they have an in-house video editor (Miles). That makes the YouTube plan realistic.
| Offer | Price | Notes |
|---|---|---|
| Lunch & Listen | Free to attend · $10 to submit | Weekly 1-hr Zoom. Songs reviewed for sync-readiness. |
| Workshops | $20 each | Music supervision series, royalties, TikTok, publishing, grants |
| Grant Q&A | $10 | 1 hr with Ryan |
| 5-week sync class | $100 (shown on sale for $50) | 90-min Zoom sessions with Dawn & Beth |
| Consultation | $90 / hr · $80 repeat | Sync strategy, contracts, PROs, royalties |
| Office Hours w/ Dawn | $15 / 15 min | |
| Patreon "amom Insider" | From $8 · site promotes $20 tier | Lunch & Listen reviews, workshops, replays, network |
| B2B services | "Hourly and project based," no prices | Supervision, clearance, publishing admin, sync library, contract review, catalog organization, event production |
| Sync catalog | Commission TBD | "One stop," 100% master + publishing pre-cleared |
| Management (Take 2 Productions) | — | Artist management. Unclear if still active. |
- Real credibility: network TV library, active supervisor, active publishing admin
- A weekly live show with a community that already shows up
- Both sides of sync: they teach artists AND place music
- In-house editor for video
- Underpriced: most offers are $10–$20
- Too many small offers, no clear "next step"
- Podcast dormant since 2020
- B2B services hidden: no prices, no dedicated pages (Phase 2)
- Website SEO problems (see SEO)
- Revenue by line: rough split: education vs. consulting vs. B2B services vs. sync commissions
- Goal: monthly revenue target, and which line they most want to grow
- Sync catalog split: commission %, catalog size, recent placements
- Lunch & Listen numbers: average attendees, submissions per week
- Email list: size and platform (Wix? other?)
- Patreon tiers: what each tier costs and includes
- Placements we can name publicly: for case studies
- Hours per week Dawn, Beth, Miles and Ryan can give to content
- Is Take 2 Productions (management) still active?
- Where are they based? PST times + SoCal schools suggest Southern California. Confirm
- Canada / grants: is Ryan's grant work a market to grow?
| Layer | What it earns | What else it does |
|---|---|---|
| Lunch & Listen | Very little, on purpose | Lead gen + spotting talent |
| Membership, course, audits | Significant, recurring income | Develops placement-ready artists |
| Sync placements | Commission per placement | Track record |
| Corporate relationships Phase 2 | Large, recurring deals | Parked. See Phase 2: B2B |
Their 1:1 time is underpriced. A $90 hour or a $15 office-hours slot with a network-TV veteran is priced like a hobby service. Volume can't fix that. There are only so many hours.
Group formats like Lunch & Listen are different. One hour serves many people, so a low price is fine there. Its job is lead gen, not revenue.
| Level | Offer | Price | Next step it leads to |
|---|---|---|---|
| Free | YouTube, podcast, Lunch & Listen (attend), "Sync-Ready Checklist" download | $0 | Join email list → submit a song |
| Entry Lead gen | Lunch & Listen submission. Capped public slots each week. Members get guaranteed slots. | $10 (keep as is) | Follow-up email: join the membership, $10 credited to month one |
| Recurring Core | Insider Membership: 1 submission/mo, weekly Sync Brief Challenge entry, all workshops live + replay library, monthly group Q&A | $25/mo · $250/yr | Signature course |
| Signature Best payoff | Sync-Ready course: 5-week live cohort + replays + a priority review | $397–$497 | Catalog application |
| Packaged 1:1 | Sync Pitch Audit: 5 songs, metadata, splits, and a pitch plan, delivered by recorded video | $197 | Consult package |
| Premium 1:1 | Strategy consult · 3-session package | $150/hr · $397 for 3 | Catalog / management |
| Top | Sync Catalog: by application, for sync-ready artists | Commission on placements % TBD | Case study content |
- Don't raise the price. +$5 a song is a few hundred dollars a year. Not worth the friction.
- Scarcity, not price. Cap public slots. Members skip the line.
- Every submitter gets an offer. One email after their review: join, $10 counts toward month one.
- Track one number: % of submitters who join within 30 days.
- $20 one-off workshops Fold in: make them membership perks. Sell replays only as a bundle ($47–$67 per topic)
- $15 Office Hours Retire: chops up Dawn's calendar. Replace with the monthly member Q&A
- $10 Grant Q&A Fold in: becomes part of a "Grants" replay bundle
- The $50 "sale" on the class Retire: permanent discounts train buyers to wait
Recommendation: keep Patreon for now. Moving 55 members risks losing some. Do two things:
- Simplify to 1–2 tiers: right now the site says $20 and Patreon says "from $8." Pick one story.
- Revisit at ~150 members: then compare Skool or Circle (see Online Community). Patreon takes a fee on every payment.
| Issue | Where | Fix |
|---|---|---|
| Draft pages are live and in the sitemap | /test-page, /copy-of-home, /copy-of-home-wip, /home-wip, /services-basic, /copy-of-sync-class-syllabus | Delete, or turn off "show in search results" |
| Messy URLs | "All Things Sync" lives at /copy-of-classes. Others: /copy-of-classes-1, /about-us-1 | Rename slugs (e.g. /sync-licensing-class, /about). Wix adds redirects. |
| No meta descriptions | Home, Podcast, Consulting, About, Classes | Write one for each page (template below) |
| Heading structure | Podcast, Consulting and About have no H1. Classes has 10. | One H1 per page, with the main keyword |
| Old event pages still live | TikTok workshops (Mar 9, Aug 3), Lunch & Listen Dec 3rd | Hide past events, or redirect to /lunch-and-listen |
| Generic page titles | "Consulting | A Matter Of Music" | Say what it is: "Sync & Music Business Consulting" |
| No content to rank | No blog or guide pages | Build the guide pages below |
(no description)
1:1 help with sync strategy, contracts, PROs and royalties, from a team with network TV experience.
/copy-of-classes
/sync-licensing-class
The big guide. Links to the course, Lunch & Listen and the checklist.
ASCAP/BMI/SESAC, cue sheets, how sync pays. They already have podcast episodes on this.
Embed the video + a written summary. Each video becomes a search page too.
- Artists: how to get music in TV and film · sync licensing for independent artists · what does a music supervisor do · how to get a sync placement · metadata for sync · how sync royalties work
- Connect Google Search Console Do first: Wix does this from its SEO dashboard. Free. Shows what people search to find them.
- Structured data: Event (Lunch & Listen), Course, Podcast, FAQ. Wix supports custom markup per page.
- Image alt text: describe team photos and event graphics
- ~140 subscribers, 20 videos: mostly podcast episodes from 2020
- Titles bury the topic: show name and episode number come first
- Lunch & Listen and workshops are recorded but mostly go to Patreon
Edited Lunch & Listen highlights. 3–4 song reviews per video. Real feedback is very watchable. Start here
One question per video: PROs, cue sheets, metadata, splits, one-stop deals. 10–15 min.
Revive the podcast as video. Guests: supervisors, editors, publishers.
"How this song landed on [show]." Proof that sells the catalog.
Rule: topic first. Show name goes in the description, not the title. Retitle all 20 existing videos. It's free and fast.
- A hook in the first 30 seconds: the question, and why it matters
- Chapters: timestamps in the description
- A link to the free checklist: in the description and a pinned comment (trackable link)
- An end screen pointing to the next video in its playlist
- 3 Shorts cut from it for YouTube, TikTok and Reels
- A blog post on the website (see SEO page)
| Playlist | What goes in it |
|---|---|
| Sync 101 | Start here: explainers in order |
| Royalties, PROs & Publishing | Money side of the business |
| Lunch & Listen Reviews | Weekly song feedback |
| Industry Interviews | Podcast episodes + guests |
- 1 long-form video per week: alternate review videos and explainers
- 1 interview per month: published as video and audio podcast
- Miles edits: review videos come from footage they already record, so they're the cheapest to make
- Click-through rate: are titles and thumbnails working?
- Average view duration: are people staying?
- Checklist signups from YouTube: the number that matters for revenue
Open to all. This is how most people find them. Every session ends with an invite to join.
Submissions included, replay library, monthly Q&A, member-only chat.
| Option | Good for | Tradeoff |
|---|---|---|
| Patreon Now | Already has 55 members. No migration. | Weak community features. Fee on each payment. |
| Skool | Community + courses + calendar in one | Flat monthly fee. Simple look. |
| Circle | Polished, paid tiers, courses | Costs more, more setup |
| Discord | Musicians already use it | Harder to sell inside |
Revisit at ~150 members, or when the course launches. Courses + community in one place gets more valuable then.
- Weekly Lunch & Listen: keep it. Add a member-only "priority review" slot.
- Monthly member Q&A: replaces paid office hours
- Member wins: share placements and releases. Doubles as proof.
- Weekly Sync Brief Challenge: see below. Replaces "song of the month."
Every week, members get a mock sync brief: the kind a music supervisor would send. They submit a song that fits. The best fit wins a prize, judged live at Lunch & Listen.
| It does this | How |
|---|---|
| Keeps members active | A reason to show up every week, so fewer cancellations |
| Trains artists | Writing to a brief is the core sync skill |
| Spots talent | Winners are first in line for the catalog |
| Makes content | Every challenge = one YouTube video + Shorts |
| Sells the membership | Entry is a member perk |
Example: "30-second upbeat indie rock, female vocal, for a car commercial. No lyrics about driving."
One song per member. Must own 100% of master and publishing (or have all splits signed).
Dawn and the team pick a winner on air and explain why. The feedback is the lesson.
Post the winning song and the "why it won" breakdown on YouTube and social.
Rotate prizes so cash isn't every week. That keeps costs predictable and makes the big prizes feel special.
| Week | Prize | Real cost to AMOM |
|---|---|---|
| Week 1 | Pitch priority: top of the list for the next fitting real brief | $0 Most valuable |
| Week 2 | 1-hour coaching with Dawn | 1 hour of time |
| Week 3 | $100 cash | $100 |
| Week 4 | Free year of membership | ~$250 in lost revenue |
| Quarterly | Champion of champions: weekly winners face off for a lifetime membership | Ongoing |
- Fit to the brief: mood, tempo, length, lyric rules
- Production + mix quality: would a supervisor use it as-is?
- Sync-ready: clean ownership, metadata, instrumental available
- Edit-ability: clear sections, a clean ending, easy to cut
Write official rules: who can enter, deadlines, judging, prizes, and that entrants keep ownership of their songs. Have a lawyer glance at them, since entry is tied to a paid membership.
"Pitch priority" ≠ guaranteed placement. Say so in the rules. Over-promising here would hurt trust with artists and buyers.
Lifetime memberships add up. Keep them rare (quarterly at most).
Cash prizes may need tax reporting if one person wins a lot in a year. Ask their accountant.
- Entries per week: is the brief too easy or too hard?
- New members who joined to enter: the number that pays for the prizes
- Retention of entrants vs. non-entrants
- Winners added to the catalog
YouTube video, TikTok, Instagram Reel, or Google search.
"The Sync-Ready Checklist": metadata, splits, PRO registration, instrumentals, stems. Captures the email.
Email invites them to attend live this Friday.
Membership, then the Sync-Ready course.
| Day | Job | |
|---|---|---|
| 0 | Here's your checklist | Deliver fast |
| 1 | From ABC's music library to you | Dawn & Beth's story. Credibility. |
| 3 | The #1 reason songs get passed on | Quick win + link to a video |
| 5 | Come to Lunch & Listen | Free live invite |
| 7 | Become an Insider | Membership offer |
| Who | Move |
|---|---|
| Past consult + class clients | Personal invite to the membership. Founding-member price. |
| Songwriter groups, music schools, producer communities | Offer a free guest workshop → link to checklist |
| Conferences they already speak at | Special offer for attendees. Collect emails at every talk. |
| Other podcasts & YouTubers | Dawn as a guest: "the ex-ABC library builder" |
- 10 artist or community conversations / week: tracked in a simple sheet or CRM
- Follow up twice: most replies come after the 2nd message
- Referral reward: a free review or audit for every client sent our way
Message templates: next step
- Day 1: hide the "Copy of Consultation" page
- SEO cleanup: drafts, slugs, titles, descriptions, Search Console
- Retitle all 20 YouTube videos; build 4 playlists
- Add YouTube consent to the Lunch & Listen form
- Answer the open questions; lock new prices
- Build the Sync-Ready Checklist + welcome emails
- Weekly long-form video starts (Lunch & Listen highlights first)
- Relaunch membership at new price; founding offer for current patrons
- Write challenge rules; run the first Weekly Sync Brief Challenge
- Guest workshops at 2 songwriter or producer communities
- Start artist outreach: 10/week
- First Sync-Ready cohort at the new price
- Launch the Sync Pitch Audit
- First guide page: "How to Get Your Music in TV & Film"
- Review data: which videos drive signups → make more of those
- Discovery call on their B2B work (see Phase 2: B2B)
- Then build the corporate plan
- It builds the track record corporate buyers want to see: placements, a strong catalog, visible expertise
- It builds a roster of sync-ready artists to place when B2B deals come
- It buys time to learn the B2B side properly before advising on it
- Current rates: clearance, supervision, publishing admin fees
- Who their B2B clients are today: editors, filmmakers, networks, brands?
- How work comes in: referrals, repeat clients, conferences?
- Deal history: what's been placed, for whom, and what it paid
- Sync catalog: size, genres, commission split, how it's pitched
- Dream partners: 5–10 companies they'd love a relationship with
The goal is ongoing relationships, not one-off gigs. One-off projects get them started. Retainers and catalog deals are the goal.
| Relationship | Partner | Pricing model |
|---|---|---|
| Preferred music partner Goal | Production companies, networks, promo teams | Monthly retainer TBD |
| Catalog licensing deal | Editors, promo departments, game studios, agencies | Per-use fees, or annual blanket deal |
| Music supervision | Indie film, docs, series | Project fee → retainer for repeat clients TBD |
| Music clearance Easy start | Filmmakers, docs, video podcasts, brands | Per project · "starting at" TBD |
| Publishing administration | Songwriters with active catalogs | % of collections confirm current rate |
What corporate buyers need to see before they commit: a track record (placements), a reliable catalog (pre-cleared, organized, easy to search), and a team that's clearly expert. The Phase 1 plan builds all three.
Why now: video podcasts and YouTube creators need sync licenses for music in video. Audio-only licenses don't cover it. Clearance work is an easy first project with new corporate clients.
Google ("music clearance for documentaries"), LinkedIn, or referral.
Clear process, credits, "starting at" price.
Project type, number of songs, budget, deadline.
Reply within 1 business day.
| Who | Move |
|---|---|
| Video editors | Dawn already supervises for editors. Ask each for 2 referrals. |
| Indie filmmakers & doc producers | Film festival and film school networks. LinkedIn. |
| Video podcasters & YouTube creators | "Is your music cleared for video?" A short, helpful DM or email |
| Production / promo teams | Send a short catalog reel by genre |
SEO: B2B service pages:
For filmmakers, docs and video podcasts. Quote form.
Process, past work, "starting at" price.
What it is, who it's for, how fees work.
- B2B: music clearance services · music clearance for documentaries · music supervisor for indie film · how to license a song for a film · music licensing for video podcasts
Social: LinkedIn:
| Dawn & Beth personal | B2B: reach filmmakers, editors, producers. Confirm they're active |
After the first 90 days, once the membership, YouTube rhythm and artist funnel are running. Start with a B2B discovery call with Dawn and Beth.
"3 things a music supervisor checks first."
The best 30 seconds of feedback from Lunch & Listen.
ABC library story, client placements, wins.
Weekly Lunch & Listen call to action.
"Comment SYNC and I'll send you the checklist." An auto-DM tool (like ManyChat) sends the link and asks for their email.
Point every lead clip to the bio link. Pin a comment with the same offer. Check DM tools
Weekly "come to Friday's Lunch & Listen" posts. Signing up for the Zoom captures the email.