What We Do
Overview
The goal is to create social proof that shows authority in the space, develop and organize the artist's growth path to create more sync opportunities, and build toward organizational connections over time.
Develop.
Place.
Partner.
Place.
Partner.
Grow artists
Place them
Win corporate deals
Place them
Win corporate deals
Main Ideas
Develop the artist pathfor increased revenue
Prove expertise in publicthrough content
Develop organizational relationshipsthrough public presence
Two Phases
Phase 1 · Now
Social proof +
artist path development
artist path development
Build authority in the space through content creation and artist success stories. Grow the email list so we own a direct line to our audience.
Phase 2 · Later
Organizational +
corporate connections
corporate connections
Develop this strategy once Phase 1 is 80% complete.
How It All Connects
1 · Attract
Social, YouTube + Podcast
Short clips on TikTok, IG and YouTube Shorts. Long-form video and podcast episodes.
2 · Free offer
Free or low-cost content
Free lessons and the checklist turn viewers into email subscribers.
3 · Stay in touch
Email list
A regular email with lessons, Lunch & Listen invites and artist stories. Moves subscribers toward Patreon.
4 · Join
Patreon + Lunch & Listen
Paid tiers, community and live song reviews. Artists build skills and get feedback.
5 · Go deeper
Higher tiers, course, 1:1 coaching
More structure and more direct time with Dawn and Beth.
6 · Place
Opportunities to place
Artists who are ready join the AMOM library and get pitched for sync opportunities.
Throughout all 6 steps
Social proof → Organizational connections
The content, reviews and placements build social proof. Over time, that proof builds organizational connections (see Organizations).
Identity
Identity
Online music business education, plus hands-on sync and publishing services. Tagline: "Helping Artists Master the Business of Music."
Standard To Live By
Does it build talent, build proof, or bring in leads?
Ask this of every artist-facing offer. If it does none of the three, cut it or fold it into something that does.
Test 1
Builds talent
Makes artists more sync-ready: course, reviews, challenges.
Test 2
Builds proof
Shows expertise in public: videos, placements, case studies.
Test 3
Brings in leads
Grows the list and the membership: Lunch & Listen, TikTok + IG, free checklist.
YouTube
140
subscribers · 20 videos, mostly 2020 podcast episodes
Patreon
55
members · 22 posts · 5 tiers, $8–$50/mo
Podcast
18
episodes · last one Dec 2020 · 5.0★ (8 ratings)
Live show
Weekly
Lunch & Listen on Zoom. Their strongest asset
The Team
| Person | Background | Role now |
|---|---|---|
| Dawn Wisner-Johnson | 30+ years in music. Toured and recorded with Crumbacher (4 albums). About a decade at ABC Television building their in-house music library (Emmy-nominated work). | Publishing admin for a top songwriter. Music supervisor. Conference speaker. Face of the TikTok (@amatterofdawn). |
| Beth Wisner-Jahnsen | Music business + engineering at Dick Grove School of Music. Exec producing, band management, contract negotiation. | Co-leader. Business, contracts, publishing admin. |
| Miles Jahnsen | Video editor (Dreamlink, The Sync Report's Clubhouse shows). | Website, graphics, podcast editing. Music coordinator. |
| Ryan Farley | Runs Hubris Entertainment (Canadian artist grants, publishing education). | Sync agency partner with Dawn. Co-runs Lunch & Listen. |
Key asset: they have an in-house video editor (Miles). That makes the YouTube plan realistic.
What They Sell Today
| Offer | Price | Notes |
|---|---|---|
| Lunch & Listen | Free to attend · $10 to submit | Weekly 1-hr Zoom. Songs reviewed for sync-readiness. |
| Workshops | $20 each | Music supervision series, royalties, TikTok, publishing, grants |
| Grant Q&A | $10 | 1 hr with Ryan |
| 5-week sync class | $100 (shown on sale for $50) | 90-min Zoom sessions with Dawn & Beth |
| Consultation | $90 / hr · $80 repeat | Sync strategy, contracts, PROs, royalties |
| Office Hours w/ Dawn | $15 / 15 min | |
| Patreon "amom Insider" | 5 tiers: $8 · $12 · $20 · $25 · $50 /mo | Lunch & Listen reviews, workshops, replays, network |
| B2B services | "Hourly and project based," no prices | Supervision, clearance, publishing admin, sync library, contract review, catalog organization, event production |
| Sync catalog | Commission TBD | "One stop," 100% master + publishing pre-cleared |
| Management (Take 2 Productions) | — | Artist management. Unclear if still active. |
Strengths
- Real credibility: network TV library, active supervisor, active publishing admin
- A weekly live show with a community that already shows up
- Both sides of sync: they teach artists AND place music
- In-house editor for video
Gaps
- Underpriced: most offers are $10–$20
- Too many small offers, no clear "next step"
- Podcast dormant since 2020
- B2B services hidden: no prices, no dedicated pages (Phase 2)
- Website SEO problems (see SEO)
Sources: amatterofmusic.com (home, about, consulting, classes, booking pages, sitemap), Patreon, Apple Podcasts, YouTube channel, Sync Summit speaker bio. Checked Oct 14, 2026.
Goals & Outcomes · Open Questions
Open Questions
What we couldn't learn from the outside. These answers finalize prices and priorities.
Money
- Revenue by line: rough split: education vs. consulting vs. B2B services vs. sync commissions
- Goal: monthly revenue target, and which line they most want to grow
- Sync catalog split: commission %, catalog size, recent placements
Audience
- Lunch & Listen numbers: average attendees, submissions per week
- Email list: size and platform (Wix? other?)
- Patreon tiers: what each tier costs and includes
- Placements we can name publicly: for case studies
Capacity & Scope
- Hours per week Dawn, Beth, Miles and Ryan can give to content
- Is Take 2 Productions (management) still active?
- Where are they based? PST times + SoCal schools suggest Southern California. Confirm
- Canada / grants: is Ryan's grant work a market to grow?
Branding: not in scope
This portal uses a neutral placeholder design. It does not use their branding.
How We Do It · Offers & Pricing
Monetization Plan
Create strategic artist offers that are priced right, each leading to an obvious next step in the sales funnel. The system to develop talent should become a significant revenue stream on its own.
Where The Money Comes From
| Layer | What it earns | What else it does |
|---|---|---|
| Free tier + contests | Nothing directly, on purpose | Lead gen + spotting talent |
| Member + Pro tiers, course, audits | Significant, recurring income | Develops placement-ready artists |
| Sync placements | Commission per placement | Track record |
| Corporate relationships Add-on | Large, recurring deals | Parked. See Organizations |
The Problem In One Line
Their 1:1 time is underpriced. A $90 hour or a $15 office-hours slot with a network-TV veteran is priced like a hobby service. Volume can't fix that. There are only so many hours.
Patreon Memberships
Free: little to no access, some education. Member: more access, more education. Pro: full access. When an artist is placement-ready, they graduate out of Patreon and become a Library Artist.
$0 · was unused
Free
- Sync 101 starter lessons + the checklist
- Monthly music industry update
- Read and comment on community posts
- Watch Lunch & Listen once a month (no submissions, no Q&A)
- Weekly free brief contest
- Monthly open contest
- No direct access to Dawn
~$30–35/mo · was $8–$25
Member
- Everything in Free
- Every Lunch & Listen, live
- 1 song reviewed live per month + Q&A
- Weekly paid brief challenge
- Full lesson library, workshop replays, templates
- Live workshops
- Members-only chat
- Monthly group Q&A with Dawn and Beth
- 15% off consults and classes
~$99/mo · was $50
Pro
- Everything in Member
- Limited seats
- Pitch track: songs that pass our review are considered for real briefs
- Personal sync plan, updated quarterly
- Monthly 30-min 1:1 with Dawn or Beth
- In-depth video feedback on 2 songs a month
- Metadata and delivery check before pitching
- Monthly Pro-only small group
- Sync-Ready course included
- Graduates to Library Artist once placement-ready
Pitch track means consideration, not a guaranteed placement. Keep current patrons at their old price for 6–12 months. Cap Pro seats by the hours Dawn and Beth can give.
Graduated · no membership fee
AMOM Library Artist
- Placement-ready, with songs ready to be pitched
- Songs join the AMOM library and are pitched for real briefs
- Keeps full Pro access at no cost
- We earn through placement commission % TBD
Talent Gets Rewarded
Real talent moves up, whatever tier it starts in. Free members who win contests can earn free months of Member. Pro members who are placement-ready graduate to Library Artist and stop paying.
À La Carte
One-time purchases, open to anyone. Each one leads toward a membership.
| Offer | Old price | New price | Leads to |
|---|---|---|---|
| Single song review First purchase | $10 Lunch & Listen submission | ~$25 | Member |
| Sync-Ready course: 5-week live cohort + replays + a priority review | $100 (on sale for $50) | $397–$497 | Pro (included in Pro) |
| Sync Pitch Audit: 5 songs, metadata, splits and a pitch plan, by recorded video | New offer | $197 | Consult package |
| 1:1 strategy consult · 3-session package | $90/hr · $80 repeat · $15 office hours | $150/hr · $397 for 3 | Pro |
Prices are starting recommendations to test. Adjust once we see real numbers.
What To Retire Or Fold In
- $20 one-off workshops Fold in: make them membership perks. Sell replays only as a bundle ($47–$67 per topic)
- $15 Office Hours Retire: chops up Dawn's calendar. Replace with the monthly member Q&A
- $10 Grant Q&A Fold in: becomes part of a "Grants" replay bundle
- The $50 "sale" on the class Retire: permanent discounts train buyers to wait
Decision needed
Which offer leads in the first 60 days: the membership or the Sync-Ready course? Pick one to push hard. The other follows. TBD
How We Attract Them · Search
SEO
The site is on Wix. The basics are mostly missing, and some private pages are public. Fix the basics first, then build pages people actually search for.
Critical: fix this week
A booking page named "Copy of Consultation" is public and listed for Google. It names a repeat client and their discount price. Hide it or delete it in Wix Bookings, today.
What We Found
| Issue | Where | Fix |
|---|---|---|
| Draft pages are live and in the sitemap | /test-page, /copy-of-home, /copy-of-home-wip, /home-wip, /services-basic, /copy-of-sync-class-syllabus | Delete, or turn off "show in search results" |
| Messy URLs | "All Things Sync" lives at /copy-of-classes. Others: /copy-of-classes-1, /about-us-1 | Rename slugs (e.g. /sync-licensing-class, /about). Wix adds redirects. |
| No meta descriptions | Home, Podcast, Consulting, About, Classes | Write one for each page (template below) |
| Heading structure | Podcast, Consulting and About have no H1. Classes has 10. | One H1 per page, with the main keyword |
| Old event pages still live | TikTok workshops (Mar 9, Aug 3), Lunch & Listen Dec 3rd | Hide past events, or redirect to /lunch-and-listen |
| Generic page titles | "Consulting | A Matter Of Music" | Say what it is: "Sync & Music Business Consulting" |
| No content to rank | No blog or guide pages | Build the guide pages below |
Title & Description Rewrites
Before
Consulting | A Matter Of Music(no description)
After
Sync & Music Business Consulting for Artists | A Matter of Music1:1 help with sync strategy, contracts, PROs and royalties, from a team with network TV experience.
Before
All Things Sync | A Matter Of Music/copy-of-classes
After
Sync Licensing Class for Songwriters | A Matter of Music/sync-licensing-class
Before
Podcast | A Matter Of MusicAfter
Music Business Podcast: Sync, Royalties & Publishing | A Matter of MusicPages To Build
Artist guide
How to Get Your Music in TV & Film
The big guide. Links to the course, Lunch & Listen and the checklist.
Artist guide
Sync Royalties & PROs Explained
ASCAP/BMI/SESAC, cue sheets, how sync pays. They already have podcast episodes on this.
Ongoing
One post per YouTube video
Embed the video + a written summary. Each video becomes a search page too.
Target Search Topics
- Artists: how to get music in TV and film · sync licensing for independent artists · what does a music supervisor do · how to get a sync placement · metadata for sync · how sync royalties work
Search volumes not checked yet. Validate with a keyword tool before writing.
Technical Extras
- Connect Google Search Console Do first: Wix does this from its SEO dashboard. Free. Shows what people search to find them.
- Structured data: Event (Lunch & Listen), Course, Podcast, FAQ. Wix supports custom markup per page.
How We Attract Them · Video
YouTube Long-Form
YouTube is a search engine for "how do I…" questions. Sync is full of them. They already record weekly content. It just isn't being published for search.
Four Content Formats
Format 1 · Weekly
"Is This Song Sync-Ready?"
Edited Lunch & Listen highlights. 3–4 song reviews per video. Real feedback is very watchable. Start here
Format 2 · Always relevant
Sync Explainers
One question per video: PROs, cue sheets, metadata, splits, one-stop deals. 10–15 min.
Format 3 · Monthly
Industry Interviews
Revive the podcast as video. Guests: supervisors, editors, publishers.
Format 4 · As they happen
Placement Breakdowns
"How this song landed on [show]." Proof that sells the catalog.
Critical: permission before publishing
Lunch & Listen songs belong to the artists. Add a consent checkbox to the submission form allowing the review to be posted on YouTube. Without it, they risk copyright claims and upset artists. Past recordings need permission one by one.
Fix The Titles
Before
A Matter of Music 12 - Understanding PRO's (Performing Rights Organizations) ASCAP, BMI, SESAC - Pt1After
How ASCAP, BMI & SESAC Actually Pay You (PROs Explained)Before
A Matter Of Music 17 - Metadata and Email EtiquetteAfter
The Metadata Mistakes That Kill Sync PlacementsRule: topic first. Show name goes in the description, not the title. Retitle all 20 existing videos. It's free and fast.
Every Video Gets
- A hook in the first 30 seconds: the question, and why it matters
- Chapters: timestamps in the description
- A link to the free checklist: in the description and a pinned comment (trackable link)
- An end screen pointing to the next video in its playlist
- 3 Shorts cut from it for YouTube, TikTok and Reels
- A blog post on the website (see SEO page)
Playlists
| Playlist | What goes in it |
|---|---|
| Sync 101 | Start here: explainers in order |
| Royalties, PROs & Publishing | Money side of the business |
| Lunch & Listen Reviews | Weekly song feedback |
| Industry Interviews | Podcast episodes + guests |
How Often + Who Does It
- 1 long-form video per week: alternate review videos and explainers
- 1 interview per month: published as video and audio podcast
- Miles edits: review videos come from footage they already record, so they're the cheapest to make
What To Track
- Click-through rate: are titles and thumbnails working?
- Average view duration: are people staying?
- Checklist signups from YouTube: the number that matters for revenue
How We Do It · Community
Online Community
Lunch & Listen is what keeps the community alive. Patreon holds it in three tiers: Free, Member and Pro.
How It Fits Together
Free
Watch + compete
Watch Lunch & Listen monthly. Enter the weekly free brief. Winners earn their way up.
Member
Take part
Every Lunch & Listen live, monthly reviews, the weekly brief challenge, lessons and chat.
Pro
Get guided
Full access: a personal plan, monthly 1:1s and the pitch track. Free once they join the AMOM library.
Platform: Move At The Relaunch
Recommendation: launch the new tiers on Skool instead of rebuilding them on Patreon. Tiers, prices and messaging are changing anyway, so members only adjust once.
| Option | Good for | Tradeoff |
|---|---|---|
| Skool Recommended | Courses with progress tracking, community and calendar in one place. Levels can unlock content as members move up. | All 55 patrons have to re-join |
| Patreon Fallback | Already has 55 members. No migration. | Not a course platform. Higher fees as membership grows. |
Move only if: Dawn and Beth are on board, and a Skool trial confirms free + paid levels work the way the 3 tiers need.
- Message each patron personally before the switch
- Keep their current price as founding members
- Run both for about a month, then close the Patreon tiers
Why Move
- The plan changed. Self-paced education is now a core part of the offer, there's a free tier, and members move up levels toward Library Artist. Skool is built for courses, community and levels in one place. Patreon is built for memberships and posts, and isn't a real course platform.
- One change instead of two. The relaunch already changes tiers, prices and messaging. Moving platforms at the same time means members adjust once.
- Lower fees as membership grows. At 100 paid members (about $4,200/mo), Patreon's fee for new creators is about 10% plus card fees, roughly $550/mo. Skool Pro is $99/mo plus about 2.9% per payment, roughly $250/mo.
- The risk is manageable. All 55 patrons have to re-join. Personal outreach, a founding-member price and a month of overlap keep losses low.
Fees are from third-party reviews (October 2026). AMOM joined Patreon before August 2025 and may be on an older, lower rate. Confirm Skool's fees and how its free and paid levels work on Skool's own site before deciding.
Regular Events
- Weekly Lunch & Listen: live for paid members. Free members watch once a month.
- Monthly member Q&A: replaces paid office hours
- Member wins: share placements and releases. Doubles as proof.
- Weekly Sync Brief Challenge: see below. Replaces "song of the month."
Weekly Sync Brief Challenge
Every week, members get a mock sync brief: the kind a music supervisor would send. They submit a song that fits. The best fit wins a prize, judged live at Lunch & Listen.
Why It Works
| It does this | How |
|---|---|
| Keeps members active | A reason to show up every week, so fewer cancellations |
| Trains artists | Writing to a brief is the core sync skill |
| Spots talent | Winners are first in line for the catalog |
| Makes content | Every challenge = one YouTube video + Shorts |
| Sells the membership | Entry is a member perk |
How A Week Runs
Monday
Brief drops
Example: "30-second upbeat indie rock, female vocal, for a car commercial. No lyrics about driving."
Thursday
Entries close
One song per member. Must own 100% of master and publishing (or have all splits signed).
Friday
Judged live at Lunch & Listen
Dawn and the team pick a winner on air and explain why. The feedback is the lesson.
Next week
Winner spotlight
Post the winning song and the "why it won" breakdown on YouTube and social.
Contest Lineup
| Contest | Who enters | Prize now | At 100+ paid members |
|---|---|---|---|
| Weekly free brief | Free tier | Live review at Lunch & Listen | Same |
| Weekly brief challenge | Paid tiers | Pitch priority, a coaching hour or a free month | Same |
| Monthly open contest | All tiers | Live review + YouTube feature + a free month | Adds $100–$250 cash |
| Quarterly champion | Weekly winners | Lifetime membership | Same |
No cash prizes until 100 paid members. At that size, a monthly cash prize is a small share of Patreon income. Free-tier winners can earn free months of Member. Pro members who join the AMOM library get Pro for free.
Judging: Published Up Front
- Fit to the brief: mood, tempo, length, lyric rules
- Production + mix quality: would a supervisor use it as-is?
- Sync-ready: clean ownership, metadata, instrumental available
- Edit-ability: clear sections, a clean ending, easy to cut
Critical: guardrails before launch
Judge on skill, never chance. Prize + chance + paid entry can make it a lottery in the eyes of the law. Skill judging with published criteria avoids that.
Write official rules: who can enter, deadlines, judging, prizes, and that entrants keep ownership of their songs. Have a lawyer glance at them, since entry is tied to a paid membership.
"Pitch priority" ≠ guaranteed placement. Say so in the rules. Over-promising here would hurt trust with artists and buyers.
Lifetime memberships add up. Keep them rare (quarterly at most).
Cash prizes may need tax reporting if one person wins a lot in a year. Ask their accountant.
Write official rules: who can enter, deadlines, judging, prizes, and that entrants keep ownership of their songs. Have a lawyer glance at them, since entry is tied to a paid membership.
"Pitch priority" ≠ guaranteed placement. Say so in the rules. Over-promising here would hurt trust with artists and buyers.
Lifetime memberships add up. Keep them rare (quarterly at most).
Cash prizes may need tax reporting if one person wins a lot in a year. Ask their accountant.
What To Track
- Entries per week: is the brief too easy or too hard?
- New members who joined to enter: the number that pays for the prizes
- Retention of entrants vs. non-entrants
- Winners added to the catalog
How We Attract Them · Funnels
Marketing Funnels
One funnel for now: artists. It turns a viewer into a member, then a student, then a catalog artist. (The B2B funnel is parked on the Organizations page.)
The Artist Funnel
Step 1
Find
YouTube video, TikTok, Instagram Reel, or Google search.
Step 2
Free Checklist
"The Sync-Ready Checklist": metadata, splits, PRO registration, instrumentals, stems. Captures the email.
Step 3
Free Patreon tier
Watch Lunch & Listen once a month and enter the weekly free brief.
Step 4
Join or Enroll
Membership, then the Sync-Ready course.
Critical: tracking first
Use trackable links (UTM or Bitly) on every YouTube description and post before launch. Otherwise we can't tell which videos bring in paying members.
How We Attract Them · Outreach
New Client Outreach
Content is slow. Outreach is fast. For now, all outreach goes to artists and the communities they belong to. (B2B outreach is parked on the Organizations page.)
Who To Reach
| Who | Move |
|---|---|
| Past consult + class clients | Personal invite to the membership. Founding-member price. |
| Songwriter groups, music schools, producer communities | Offer a free guest workshop → link to checklist |
| Conferences they already speak at | Special offer for attendees. Collect emails at every talk. |
| Other podcasts & YouTubers | Dawn as a guest: "the ex-ABC library builder" |
Weekly Rhythm
- 10 artist or community conversations / week: tracked in a simple sheet or CRM
- Follow up twice: most replies come after the 2nd message
- Referral reward: a free review or audit for every client sent our way
Message templates: next step
Who This Is For · Artists
Artists
Artists who want their music placed in film, TV and ads. This is the side we're growing now.
Idea Spotlight
The biggest growth is in artists who don't know sync is a career yet. They have songs sitting unused. We can show them a path.
Two Kinds Of Artists
Sync beginners
Musicians who didn't know sync is a career path. They have finished songs and no idea those songs could earn them money in TV, film or ads.
Experienced sync-ers
More seasoned musicians who know sync exists. They need structure, honest feedback and a real path to being pitched.
What Each One Needs
| Audience | What they want | What worries them | Where they are | First step we offer |
|---|---|---|---|---|
| Experienced sync-ers | Placements and feedback they can trust | Pay-to-pitch scams, wasted money | YouTube, TikTok, songwriter groups | Free tier: watch Lunch & Listen + weekly free brief |
| Sync beginners | Income from music they already made | "This isn't for someone like me" | TikTok, IG, YouTube Shorts | Free Sync 101 starter + checklist |
How We Attract Them · Social Audit
Social Audit
Where our audience is today, from public data on each profile linked from their website. Checked October 17, 2026.
Idea Spotlight
TikTok is the biggest audience by far, about 6x Instagram and 22x YouTube. It runs on Dawn's personal account. The funnel should start there.
TikTok
3,175
followers · 145 videos · 14.7K likes
Instagram
491
followers · 70 posts
YouTube
140
subscribers · 20 videos · 3,939 views
Patreon
55
members · 22 posts · 5 tiers
Platform By Platform
| Platform | Audience | Content | Last activity |
|---|---|---|---|
| TikTok @amatterofdawn | 3,175 followers | 145 videos · ~101 likes per video on average | Not visible logged out |
| Instagram @amatterofmusic | 491 followers | 70 posts · bio says "Music Business Consultation" | Not visible logged out |
| YouTube | 140 subscribers | 20 public videos, all old podcast episodes · ~112 views each · best: 499 | Dec 2020 |
| Patreon | 55 members | 22 posts · tiers $8, $12, $20, $25, $50 · one $7 workshop sold separately | Apr 29, 2026 |
| Podcast (Spotify, Apple) | Apple 5.0 from 8 ratings | 18 episodes | Dec 2020 |
| Linktree | — | 5 links. No free offer. Lunch & Listen link goes to the homepage. | — |
| X / Twitter | Not visible logged out. Low priority. | ||
What Matters
- YouTube has been quiet for 5 years, but they keep recording. A 2023 Lunch & Listen and a 2024 workshop are on the channel as hidden (unlisted) videos. Making recordings public is the fastest content win.
- The podcast stopped in December 2020.
- There's no email capture anywhere. Add the free checklist to Linktree and point the Lunch & Listen link to the booking page.
Still Needed
- Last 90 days of analytics from TikTok, Instagram and YouTube Studio: reach, views, saves, audience age and location
- Patreon members per tier, to know current monthly income
- Email list size, if any
Public data only. Post dates, per-video views and audience details are visible only to the account owner.
How We Attract Them · Email
Email List
Social and YouTube find people. Email keeps them. It's the one channel we own, so an algorithm change can't take it away.
Idea Spotlight
Every free piece of content should give people a reason to join the email list. Today there's no email capture anywhere.
How People Join
Free checklist
The Sync-Ready Checklist, offered on TikTok, IG, YouTube and the podcast.
Free watch session
Signing up to watch Lunch & Listen adds them to the list.
Linktree + website
A sign-up link at the top of Linktree and on the homepage.
Free Patreon tier
Free members get the regular email too.
What To Send
- A welcome series for new subscribers (below)
- A regular email, every week or two: one lesson, the next Lunch & Listen, one artist story or win
- Launch emails when a course or new tier opens
Welcome Series
| Day | Job | |
|---|---|---|
| 0 | Here's your checklist | Deliver fast |
| 1 | From ABC's music library to you | Dawn & Beth's story. Credibility. |
| 3 | The #1 reason songs get passed on | Quick win + link to a video |
| 5 | Watch Lunch & Listen free | Monthly watch invite + weekly free brief |
| 7 | Join the community | Patreon offer |
Tool
Pick one email tool and connect every sign-up to it. Options: Kit or Mailchimp (built for newsletters), or Wix's built-in email since the site is already on Wix. Compare current pricing before choosing. TBD
What To Track
- New subscribers per month, and where they came from
- Open and click rates on the regular email
- Subscribers who join Patreon: the number that shows email is working
Goals & Expected Outcomes
Expected Outcomes
Where we start, and what the plan should produce. Projections use our own numbers and the new prices.
Starting Numbers
Where we measure growth from. Set targets after 30 days of real data.
TikTok
3,175
followers
Instagram
491
followers
YouTube
140
subscribers
Patreon
55
members
From the Social Audit, October 17, 2026. Patreon income today: members per tier needed.
Audience: 12-Month Projection
Based on our own averages so far: new followers per post, and the share of followers who become patrons. At an easy pace of 2 TikToks and 2 IG posts a week, and 2 YouTube videos a month.
| Platform | Now | Avg per post | Posts in 12 months | In 12 months |
|---|---|---|---|---|
| TikTok | 3,175 | ~22 followers | 104 | ~5,450 |
| 491 | ~7 followers | 104 | ~1,220 | |
| YouTube | 140 | ~7 subscribers · ~197 views | 24 | ~310 subscribers · ~4,700 new views |
| Social total | 3,806 | ~6,980 (+83%) | ||
| Patreon | 55 | 1.4% of followers become patrons | ~100 (+80%) | |
Social growth here is a revenue goal: more engaged followers means more patrons. It isn't the authority signal for organizations. Averages are lifetime totals divided by posts, so they don't show which posts did the work. Check against real numbers after 90 days.
Revenue Goals
What the artist side can earn at 900 paid members (800 Member + 100 Pro).
| Source | How | Per year |
|---|---|---|
| Memberships | 800 Member × $33 + 100 Pro × $99, monthly | ~$436K |
| Sync-Ready course | 3 cohorts × 40 students × ~$447 | ~$54K |
| À la carte | Single reviews, audits, 1:1 consults | ~$60K |
| Placement commissions Estimate | From Library Artists | ~$50K |
| Artist side total | ~$600K |
Along the way: about $77K a year at 100 paid members, about $211K at 300. Commissions are the least certain number until there's placement data.
Add-Ons
| Source | How | Per year |
|---|---|---|
| Organizations Phase 2 | ~8 supervision projects, ~25 clearance projects, 3 retainers | ~$300K |
| Speaking, sponsorships, an annual event | ~$100K |
On top of the artist side. Organization numbers depend on Dawn and Beth's real rates. See Organizations.
What We Measure
- Income from memberships, courses, coaching and placements
- Paid members, and the share of free members who upgrade
- Monthly cancellations
- Email subscribers per month
- Followers and subscribers on TikTok, IG and YouTube
- Artists who graduate to Library Artist
- Speaking invitations
- Music supervision opportunities (Phase 2)
Set real targets after the first 90 days of numbers under the new tiers.
Goals & Outcomes · Timeline
30 / 60 / 90
Fix first. Then launch. Then scale.
Days 1–30
Fix & Foundation
- Day 1: hide the "Copy of Consultation" page
- SEO cleanup: drafts, slugs, titles, descriptions, Search Console
- Retitle all 20 YouTube videos; build 4 playlists
- Add YouTube consent to the Lunch & Listen form
- Answer the open questions; lock new prices
- Build the Sync-Ready Checklist + welcome emails
Days 31–60
Launch
- Weekly long-form video starts (Lunch & Listen highlights first)
- Relaunch membership at new price; founding offer for current patrons
- Write challenge rules; run the first Weekly Sync Brief Challenge
- Guest workshops at 2 songwriter or producer communities
- Start artist outreach: 10/week
Days 61–90
Scale
- First Sync-Ready cohort at the new price
- Launch the Sync Pitch Audit
- First guide page: "How to Get Your Music in TV & Film"
- Review data: which videos drive signups → make more of those
When ready
Phase 2: Organizations
- When the signs on Organizations are met: discovery call on their B2B work
- Then build the corporate plan
Who This Is For · Organizations
Organizations
Organizations come after the artist side is running. This page covers when to start and what B2B outreach will likely need.
When To Start
Build the B2B strategy once the artist side is running. By then there's steady content, a track record and artists ready to place.
Signs It's Time
- The artist growth path is 80% developed and launched
- Patreon has grown 80% (55 → about 100 members)
- Our placements are public: credits and case studies published where organizations can find them
How To Build The B2B Strategy
1 · Review
B2B discovery session
Sit down with Dawn and Beth. Map current clients, rates and how work comes in today.
2 · Choose
Pick 1–2 offers to lead with
Clearance is likely the easiest start. Supervision and catalog licensing can follow.
3 · Prepare
Build the outreach basics
See the list below.
4 · Reach out
Contact a short target list
Personal messages, tracked, with two follow-ups.
5 · Adjust
Review after 60 days
Keep what gets replies. Drop what doesn't.
What Outreach Will Likely Need
- A clear section of the website for organization lead gen
- A proof pack: credits (including the ABC library work) and 2–3 short case studies
- A catalog reel: short clips of pre-cleared songs, sorted by mood and genre
- A target list of 20–30 people
- Active LinkedIn profiles for Dawn and Beth
- A simple tracking sheet for contacts and follow-ups
Who They Are
| Who | What they want | What worries them | Where they are |
|---|---|---|---|
| Filmmakers, editors, networks, brands | Cleared, usable music, fast | Legal risk, missed deadlines | Referrals, LinkedIn, Google |
Likely Offers
| Offer | For | Pricing model |
|---|---|---|
| Music clearance Easy start | Filmmakers, docs, video podcasts, brands | Per project |
| Music supervision | Indie film, docs, series | Project fee, then retainer for repeat clients |
| Catalog licensing | Editors, promo teams, game studios, agencies | Per use, or annual deal |
| Publishing administration | Songwriters with active catalogs | % of collections |
Why clearance first: video podcasts and YouTube creators need sync licenses for music in video. Audio-only licenses don't cover it.
Who To Reach
| Who | How |
|---|---|
| Video editors | Dawn already supervises for editors. Ask each for 2 referrals. |
| Indie filmmakers & doc producers | Film festival and film school networks. LinkedIn. |
| Video podcasters & YouTube creators | "Is your music cleared for video?" A short, helpful message. |
| Production / promo teams | Send the catalog reel. |
"3 things a music supervisor checks first."
The best 30 seconds of feedback from Lunch & Listen.
ABC library story, client placements, wins.
Watch Lunch & Listen and enter the weekly free brief.
"Comment SYNC and I'll send you the checklist." An auto-DM tool (like ManyChat) sends the link and asks for their email.
Point every lead clip to the bio link. Pin a comment with the same offer. Check DM tools
Monthly "watch Lunch & Listen free" posts. Signing up captures the email.